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Digital Marketing + Business Analyst – Growth & Insights Specialist

Step into a rare hybrid role that blends creativity, analytical depth, and real business impact. As a Digital Marketing + Business Analyst – Growth & Insights Specialist, you will shape how we understand our users, craft campaigns, decode data, and drive measurable growth. This role is perfect for someone who enjoys switching seamlessly between creative storytelling and problem-solving with data. In our fast-paced startup environment, your ideas don't sit in a backlog—they turn into experiments, insights, and real business decisions within days.

Role Overview

Step into a rare hybrid role that blends creativity, analytical depth, and real business impact. As a Digital Marketing + Business Analyst – Growth & Insights Specialist, you will shape how we understand our users, craft campaigns, decode data, and drive measurable growth. This role is perfect for someone who enjoys switching seamlessly between creative storytelling and problem-solving with data. In our fast-paced startup environment, your ideas don't sit in a backlog—they turn into experiments, insights, and real business decisions within days.

What You'll Do
  • Run end-to-end digital marketing campaigns across channels
  • Analyze campaign performance and extract meaningful insights
  • Conduct market, competitor, and customer research
  • Translate business questions into structured analysis and reports
  • Build dashboards, funnels, and performance trackers
  • Present insights to founders and cross-functional teams
Why This Role Is Exciting
  • Unique hybrid exposure to both marketing and analytics
  • High ownership and direct visibility with leadership
  • Opportunity to influence product, growth, and marketing strategies
  • Fast execution cycles—your decisions show impact immediately
  • Work on real-world user problems, market behaviours, and startup growth challenges
  • Ideal path to evolve into Growth Manager, Business Analyst, or Digital Strategist

Required Skills

We’re looking for someone who is naturally curious, analytical, and excited to understand users, markets, and digital growth.

Core Skills
  • Strong understanding of digital marketing fundamentals
  • Ability to interpret numbers, metrics, and patterns
  • Curiosity-driven problem solving
  • Understanding of funnels, user behaviour, and conversion journeys
  • Strong communication and storytelling ability
  • Basic familiarity with analytics tools (GA4, Data Studio, Sheets/Excel)
  • Ability to manage multiple tasks in a fast-paced environment
Tool Knowledge
  • Google Sheets/Excel (pivot tables, formulas)
  • Social media platforms and ad managers
  • Analytics dashboards and reporting tools
  • Bonus: familiarity with CRM tools, automation tools, or BI tools

What You’ll Work On

Your day-to-day work will span across marketing execution, research, analysis, strategy, and cross-team collaboration.

Marketing Execution & Campaign Ownership
  • Plan and execute digital campaigns across social and paid channels
  • Create briefs, content ideas, and messaging structures
  • Run A/B tests and experiment with new marketing angles
  • Track campaign KPIs and optimize performance in real time
  • Build user journeys and funnel flows for campaigns
Business Research & Problem Solving
  • Conduct market and competitor research
  • Identify industry trends and customer insights
  • Convert open-ended business challenges into structured hypotheses
  • Build reports that support business or product decisions
  • Analyze user feedback, reviews, and behavioural patterns
Analytics & Insights
  • Build dashboards and weekly performance reports
  • Track funnel metrics and identify drop-off points
  • Analyse qualitative and quantitative user data
  • Recommend optimizations for growth and retention
  • Support data-driven decision-making across teams
Customer Psychology & Behaviour Analysis
  • Understand user motivations and digital behaviour
  • Study patterns behind clicks, conversions, and retention
  • Apply behavioural science frameworks
  • Translate insights into marketing angles and product suggestions
  • Work with content teams to refine messaging for user segments
Cross-Team Collaboration
  • Work closely with product, growth, content, and design teams
  • Support founders with research and insights for strategic decisions
  • Collaborate to shape product features based on data insights
  • Present findings in clear, actionable formats
  • Contribute to company-wide knowledge building

Your Learning Journey

This role is designed for high learning velocity. You’ll learn how marketing, analytics, product, and business strategy interact in real time inside a fast-growing startup.

Marketing & Growth Mastery
  • Digital marketing tools and platforms (Meta, Google, LinkedIn, SEO)
  • Funnel building and optimization frameworks
  • Copywriting, messaging, and content strategy
  • Performance marketing and ROI tracking
  • Growth loops, retention systems, and acquisition strategies
Analytics & Decision-Making
  • Market and competitor analysis techniques
  • Data exploration, trend analysis, and insight generation
  • Funnel analysis, attribution, and segmentation
  • A/B testing and experiment design
  • Business storytelling using dashboards and reports
AI-Assisted Growth & Automation
  • Using AI tools for campaign research and content ideation
  • Using AI for analysis, insights, and reporting
  • Prompt frameworks for marketing and analytics
  • Automating repetitive marketing and reporting workflows
Real Startup Experience
  • How to prioritize under ambiguity
  • How decisions are made at startup speed
  • Direct exposure to founders and leadership discussions
  • Building initiatives from 0 → 1

Your Career Path

This role is built for rapid career acceleration across marketing, analytics, and business strategy.

Skill Growth
  • Master real-world growth frameworks
  • Expand from execution to strategy
  • Learn to make data-driven recommendations
  • Build strong business thinking and problem-solving skills
  • Become confident in presenting insights to leadership
Career Development
  • Growth Manager
  • Business Analyst / Strategy Analyst
  • Marketing Analyst
  • Product Analyst
  • Performance Marketing Specialist
  • Future team lead opportunities

What We Offer

A growth-focused environment designed for ambitious, curious talent.

Perks
  • Flexible working culture (remote-friendly)
  • Learning budget for courses, tools, and resources
  • Mentorship from founders and senior leaders
  • High ownership of campaigns and research projects
  • Opportunity to lead initiatives early
  • Real impact on company growth
Additional Benefits
  • Competitive salary
  • Performance bonuses
  • Fast-tracked promotions
  • Access to AI tools and premium analytics platforms
  • Supportive and collaborative culture

About Our Startup

Join a high-energy startup where speed, impact, and learning define your everyday experience.

Startup Culture
  • Fast-paced, experiment-driven environment
  • Every idea gets a chance to be tested
  • Fail fast, learn fast, grow fast mindset
  • Transparent communication and open discussions
  • Direct exposure to founders
Team Environment
  • Collaborative and supportive
  • High ownership across roles
  • Freedom to propose and lead projects
  • We value curiosity over experience
  • Strong focus on learning and personal growth
Ready to Apply?
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